With Gossip's Social Selling platform VCs, funds, accelerators, and incubators can transform pipeline engagement through AI and natural language processing (NLP). Gossip analyzes the social media sentiment allowing VCs and accelerators to show their capacity to help and promote founders online by delivering genuine interactions that create brand desire and convert with ease.
With Gossip, managing relationships across your social media platforms and explaining your fund/accelerator and its value proposition to founders on social media channels and engaging with them in a meaningful way.
There is a major problem with how PR and marketing are done in venture capital companies and startup accelerators. The VC fund and startup accelerator market is a very valuable niche for Gossip. Some in these groups are currently using social media but many are doing it manually, without a clear engagement strategy. That’s not scalable and doesn't provide the expected results. Gossip’s easy workflow helps funds, accelerators, and incubators scale their social selling efforts and allows them to be more efficient.
Two main ways that VCs, funds, accelerators, and incubators use Gossip to maximize their social media strategy and conversions:
- first, they can use social media for lead generation. They can find people who are interested in their fund/program and engage with them on a two-way conversation; then use webinar platforms and follow-up marketing to close deals.
- second, they can build their brand and help nurture leads through their social networks.